When you are trying to increase your business, you may be trying to convince someone that their business has nothing to do with your business, your product or your service. You may be trying to appeal to the emotions, appeal to their conscience. There are many methods that can help you do that, but most people are trying to use one particular approach.
It's easy to convince someone that what they are doing has nothing to do with you. It's much harder to convince them that what you do has everything to do with them.
How can you get people to focus on you and your business? One method is to appeal to the conscience. By appealing to the conscience of the customer you convince them that they are doing you a favor by buying from you.
The simplest way to do that? You appeal to your conscience.
One of the greatest strengths of your business is that you do what you do very well. And, it's very unlikely that people will have very many questions about your business, your products or services. They are likely to be enthralled by the appeal of the products or services that your business offers. The easiest way to get people to talk about your business is to give them something to talk about. That's why most people are trying to appeal to the conscience of your potential customers. They need something to say about you and your business that will compel them to buy from you. And, the easiest place to get that? Your own testimonials.
Most business owners are usually trying to use the appeal to the conscience of their customer. They are going to try to appeal to their customer's conscience. They are going to try to convince the customers that what they're doing is for their own good. In other words they are trying to appeal to their customer's conscience. But do you really know what is for your own good?
In most cases they don't know. And most people don't seem to care. That's why it is so important that we do appeal to our customer's conscience. Because it is up to us to make the decision as to whether or not our customer's actions are for their own good.
You might be surprised to know that the appeal to conscience is one of the easiest appeals that most businesses use to persuade their customer. It doesn't take any imagination to appeal to the conscience. It actually comes naturally to us. It really is one of our strongest appeals. In fact, in most cases we do it without thinking. And when we do it without thinking it is usually the best way to get our customers to buy from us.
There are two reasons for this. One, if we appeal to our customers' conscience we are appealing to their emotions. This is something that the rational minded executives can't do. And it's something that the more emotionally wired executives don't do. The second reason is that if we appeal to our customers' conscience we are telling them that what we're doing is right. And right does not always win in the marketplace. We humans are not really built for that. It is a matter of principle. It is something that needs to be proclaimed. And in this case the proclamation is done by appeal to our customer's conscience.
The second reason that appeals to the conscience is because appeals to our customer's conscience is an appeal to conscience. It is an appeal to our customer's core values. Our customer might not be able to articulate those values in words but by the action of buying from us they will express them. Which means by the actions of our customer they support them. If we are successful at appealing to our customer's conscience then we will end up with a chain reaction of support each step of the way. And that is exactly what I want to talk about in this article.
2. Appeals to the conscience - This is an appeal to our customer's conscience using the power of the "C" Word. To be able to appeal to the conscience of our customer we need to get away from the word conscience. It is something that we might be tempted to avoid. I know I was. I recommend avoiding the word entirely.
The C-word does not belong in our vocabulary unless we are focusing on our customer's feelings. To be successful you must let go of the word.
"C" - Consumer. That is the base word of the entire appeal. And to make the successful use of the word, we must focus on our customer's feelings, mind, and soul.
If we understand our customer's mind, we will be able to create a success for him. It means that we take into account his feelings, his mind, his soul. We use the power of the word on his soul. With that, we will be able to win and gain a success.
"C" - Consumer.
"B" - Benefit.
"G" - Gain.
"E" - Expectations.
"T" - Technique.
"W" - Work.
"R" - Return.
"A" - Action.
"D" - Desired.
"G" - Gain.
"E" - Expectations.
"E" - Expectations = Expectations based on what ?
Well, all these come from a place inside the customer. So, for the purpose of each word, it is an "I" kind of structure. In order to avoid unnecessary troubles, you should pay attention to the emotional level of your customer. Your success depends on how much attention you give to his heart and how much attention you give to his mind.
The first step is to develop a strategy of the benefits of your product for your customer.
The second step is to look at your customers needs, desires, expectations in order to make the product suit his needs.
The third step is the most important one. Make sure that you offer the exact product(s) and pricing. Your customer will be able to see the exact step of how he can obtain the product.
The fourth step is to create the most attractive packaging and the best color combination. Show the product as much as you can in your marketing material. You want to lure your customer to make the success.
The fifth step is for the customer to experience the benefit of your product, as much as you can. Make sure that you give him enough time to experience the benefit. So, the best time to give him the product is after two to four weeks. After that, it's the best time to give him to give you a return for your business and to use your product.
The sixth step is to look at the competition. If you are able to do what they are doing, what are they doing, and how are they doing it, then you are going to find your business more successful than the competition.
So, be careful as you go. Do not be afraid to make mistakes, try, fail, and succeed. That is a small business success story. I recommend you copy it and make it work for you. There is not many opportunities that you can make a success out of.