There are so many people on the internet who have absolutely no idea how it all works, but they claim to know how to use the search engines. How silly of them. There are some things you should know about how to use a search engine, and then there are some things you really should avoid. Below are some things you should avoid.
1. Linking to Yourself
This is like saying you're a dentist. Don't you think that might be a little bit excessive? There are some very simple reasons for this. For one, it will probably get you banned by the search engines. Secondly, it doesn't tell the search engines anything about your site that they need to rank you well. They're looking for a reason to rank you well. Thirdly, they will not help you promote your website. Fourthly, and most importantly, it does nothing to improve your search rankings. There are better ways to get links, and do much more good for your site than having links point to your site.
2. Keyword Stuffing
The search engines scan the content of your site to figure out what keywords to use. Stuffing keywords into the site content will get you penalized. They will figure that if you're using the keyword once on your page, then you must be a keyword stuffing fiend. Thirdly, stuffing keywords is a waste of time. Most searchers don't bother to look up the keywords they use, but instead just look to see if your site addresses their needs. Fourthly, stuffing keywords in your content ruins any chance of getting them indexed. Don't think you can just stuff them in and get away with it. Fifthly, you're not really providing useful content. No one but you and the search engines knows what your site's content is about, so stuffing will do nothing to help. Sixthly, it's not in keeping with the site. People will feel it, but they'll quickly forget it, or they'll get a message telling them not to link to your site. Seventhly, it's generally considered to be a bad practice. Eighthly, if you stuff keywords into the site, then your links are likely to contain keywords, too. Ninthly, it makes the site difficult to read. Do you really want to attract web readers who may not even bother to read the site? Tenthly, how many keywords are you going to stuff into a site? They're usually not very many. You're better off trying to figure out what your page's content is all about, and then sticking to that. Don't try to be too clever with keywords. Just do that and then work on your site from that.
The final thing to remember in choosing keywords is that not every keyword is likely to bring in every targeted traffic. Your keywords should be connected to your site's content, and that content's purpose. Think about what you want your site to be about, and then think about what keywords best describe your site.
The keywords you choose should reflect that. You'll be surprised how much better you'll be able to tell people what your site is all about. You'll be able to build a following.
If you don't like the idea of keywords, you can always use tags. You can do that on your own, if you really want to. Don't try to be too clever with keywords. Just stick to doing the one thing that you know best.
3. Freestyle Blogs
I know this may sound wild, but some websites are trending quite high on several search engines without targeting specific keywords in a systematic way. The focus here is on powerful and conversational content creation. Trust the algorithm to favor a genuine and expressive piece of content over a systematic and well-structured but monotonous blog with H2, H3, and H4 headers and so on. Getting creative with your blogs and not worrying too much about keywords could indeed prove to be a successful strategy, so long as your output is high enough, quality is on point, and everything is indexed properly through the search console.