If you have an idea of what your target market is, then it is relatively simple to find them. The first step is to find out what your audience likes or dislikes. This includes their ages, professions, home life, income, needs, and so on. Make a list of the things they want and make lists of the things they fear. These can be applied in business by developing strategies to overcome their fears and wants. This will open up a world of opportunities and you will know exactly what they fear.
Also it can help to narrow down the services they expect from you. For example, if your audience enjoys shopping, then you may give a sales pitch that focuses on the variety of clothes available, rather than trying to make a pitch about how great your tailoring is. This works particularly well when your audience enjoy taking trips, and you can be that one stop shop that fills their needs.
The second step is to create a target market list using a database. Once you have taken the steps above, you will have a target list. Next you can use that list to fill your mailing list.
The third step is to ask your list for new contacts by adding them to your database. You can then focus on the people that are interested in your services, and it is easier to retain these leads.
Once you have used the lists with your targeted prospects, it is possible to repeat the process with other companies or individuals that share the same needs as the recipients of your mailing list. This is called cross-marketing.
It is the most cost-effective way to advertise using a list because you are not spending as much on the postage to mail to a small, general audience.
Although it is an expensive way to market, it is the most effective and reliable form of marketing. There are many ways to cross-market with mail. It is vital that you do it well if you want to get targeted leads.